Target audience research can tend to be a little limited, but it is a vital area that many of you can improve by trying to go beyond the basics of simply stating your target audience to trying to add much further depth.
Audience research companies main manner of breaking down audiences is as follows:
males (>25) Older females (>25) Younger males (<25
Some of the giant blockbusters (James Bond, Harry Potter, some Pixar
films) attempt to be 4 quadrant films- films that appeal to all 4 of
these different groups. Most other films will attempt to specifically
target 1 or 2 of these quadrants.
Your starting point should be to identify which of the quadrants would
appeal to and why, exploring things such as your genre and theme.
Other things you may wish to consider is whether your film would appeal
to a large, mainstream audience or more of a specialised, niche
2. Who is the target audience for the films you looked at when looking at Influences?
While this overlaps slightly with your Influences, you can point out the
appeal of certain similar existing films that have appealed to the same
sort of audience you are going for. One way to try to 'prove' this is
to use the IMDB to look at audience votes and the differences between
age group and gender. http://www.imdb.com/title/tt1392170/ratings is
an example from 'The Hunger Games'. If you are planning for your film
to be similar to this, you could make your point more convincingly about
who the film is for and equally, who the film is not for. PLEASE NOTE:
You should pay more attention and spend more time analysing the average
score rather than the number of votes, as clearly males are just
slightly nerdier and spend more time voting for films.
3. Are there any other audience groups that your film may appeal to?
While it is good to identify your main target audience in terms of age
and gender, your film may also have a more specific appeal. For example,
Tyler Perry's Madea film franchise is not particularly well known here,
but in America the films make tens of millions of dollars, drawing out a
huge crowd of African-American audience members but very few white
4. What other 'niche' factors could be considered about how you might appeal to an audience?
It is worth consulting the http://industry.bfi.org.uk/exitpolls and
looking at some of the Excel documents (so this may not work on the MAC
computers) for reasons. For example, 25% of people who were asked about
the appeal of 220.127.116.11. stated that it had to do with the use of London
(and New York) locations (see below). This will help you in terms of
looking for more obscure and interesting reasons why your film may
5. What different 'tribes' of youth may be especially interested in your film?
The website uktribes.com provides a fantastic service in exploring the
different types of youth audiences. This can especially useful in terms
of judging the kind of 'attitude' that your audience may have.
6. Would your film be limited to a UK audience or might it have a global appeal?
Even though it was Oscar nominated and starred Brad Pitt, 'Moneyball'
was only released in select cinemas in the UK. The reason was fairly
simple: it revolved around baseball.
The reverse is also true: while having some success in the UK, Anuvahood
went straight to DVD in America. It was felt that an urban story quite
specific to the UK that parodied other British 'urban themed' dramas
that were released straight to DVD in America was never going to have a
You need to think about your own production and realistically assess
whether the story would be 'universal' or something specific to British
7. What limitations are there on your production?
Too often with AS blogs, candidates imagine that an audience would
magically come to see their film. It would be interesting to consider
aspects like the fact that your film is British (traditionally means a
struggle at the box office- see
your film will have no stars (traditionally seen as being important for
box office) and to explore how these kinds of factors are going to
effect the difficulties in getting people to see it and how you are
looking to 'combat' against this. (e.g. Genre or Critical Acclaim).
It is worth noting that the mark scheme explicitly addresses the need to
have a clear target audience- these questions are to provide some
guidance as to how you might achieve a Level 4 rather than be